Jean Store

Nowadays, there are thousands jeans companies that fight for competition and for the same market. I have always loved just one brand for my jeans. And I just want to share with you a little about it. This particular clothing and jean store is Aeropostale. It is a company that is based upon the teenage market. It is a clothing chain that mainly caters to the young boys and girls style of clothing. They have stores from all over the USA, in New York, California, and even countryside such as in Collierville, TN as well as Canada with over 900 outlets carrying apparels such as shirts, jeans, sleepwear, swimwear, and other fashion accessories. It’s butterfly logo is my favourite. This distinguishes their products from the boys as they have the dog for their male logo. If you’ve encountered such brand as the Jimmy’Z, that is also owned by the company.

Background

This popular clothing and jean store started its first store in 1987 at the city if New York. The name was taken from a Latin-American airmail firm known as Compagnie Generale Aeropostale. It specifically sells custom apparels for 14 to 17 year olds. They have retail stores mainly at the malls. It is teen demographically oriented as it places third on this market outwinning other popular brands such as Abercrombie & Fitch and American Outfitters.

Competition

The company races on sales with other brands liked by the masses such as Abercrombie & Fitch and Hollister Co. which is its subsidiary. Other competitor of the company has also been Old Navy which is also a teen favourite. The retail magnet has produced another outfit line under the trademark name P.S. from Aeropostale. This offers trendy childrens clothes from 12 years and younger. It has reasonable price range for such compelling products. Now the parents can enjoy shopping with their kids as they can rave about cool ds apparels to choose from whether for school or any formal occasion. In 2009, the company has opened approximately ten stores in metropolitan New York alone. Their products are also sold through their e-commerce websites.

Legal Challenges

 The clothing and jean store magnet has had a couple of infringement issues during the years. On March 2007, the company was accused of infringing a patent that was owned by another company called Card Activation Technologies Inc. The lawsuit was filed in Illinois. After less than four months, another infringement law suit was filed to the company for another patent by the Picture Patents, LLC in the southern District of New York. A third lawsuit of the same kind was filed against it on July 2009 by Furnace Brook, LLC again in Illinois.

Btw, this popular clothing and jean store company may hopefully face a significant transition as its current CEO will be stepping down to “pursue other interests”. This leaves a major company position to be filled only by another genius mind to rival the simplest of marketing strategies followed by the company until now. I hope they find the right guy to fill these shoes. I have always loved the brand just like many young ones do and I hope in many more fashionable years, they are still there to provide it along with great comfort.

Leave a Reply